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10 Hot Black Owned Businesses to Support in 2024

One of the best ways you can help your local community is to adhere to the mantra “shop local, not global.” In other words, choose local and small businesses instead of gigantic multi-billion dollar corporations. Supporting Black owned businesses, in particular, is an impactful way to contribute to economic empowerment and socioeconomic equality as well as celebrating entrepreneurship within the Black community. 

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Why Support Black Owned Small Businesses?

Patronizing Black owned businesses is a crucial step toward fostering economic empowerment and equity within communities. By choosing to buy from these businesses, you will contribute to breaking down systemic barriers that have historically marginalized Black entrepreneurs.

Buying from Black owned businesses helps to create a more inclusive economic landscape, allowing for increased representation and diversity within various industries. This not only promotes a sense of pride and ownership within the Black community but also generates opportunities for economic growth and job creation.

Supporting Black-owned businesses is a means of addressing longstanding social and economic disparities. Historically, Black entrepreneurs have faced challenges not faced by their white counterparts such as limited access to capital, discriminatory lending practices, and systemic barriers that hinder business development.

By choosing to support Black owned businesses, consumers can contribute to closing the wealth gap and fostering a more equitable society. Beyond economic benefits, patronizing Black owned businesses helps to challenge stereotypes and showcases the talent, innovation, and diversity that exist within the Black owned small business community. It is a great way to actively engage in dismantling systemic inequalities and building a more inclusive and prosperous future for all.

10 Amazing Black Owned Businesses to Know About in 2024

As we enter 2024, we wanted to highlight 10 amazing Black owned businesses across various industries that are making waves with their innovation, quality, and commitment to excellence. Here are just a few you should know about.

1.54 Thrones – African beauty and cosmetics company, founded by Christina Funke Tegbe

2. BLK & Bold – Tea and coffee company, founded by Pernell Cezar and Rod Johnson

3. Pyer Moss – Fashion brand, founded by Kerby Jean-Raymond

4. The Lip Bar – Inclusive and vegan beauty brand, founded by Melissa Butler

5. Partake Foods – Snack brand, founded by Denise Woodard

6. Black and Mobile – Food delivery service, founded by David and Aaron Cabello

7. Pattern – Haircare company, founded by Tracee Ellis Ross

8. Predominantly Black – Candle and fragrance brand, founded by Mya Sinquefield

9. McBride Sisters – Wine company, founded by Robin and Andréa McBride

10.Saha Self-care – Self-care brand, founder: Charles Smith

This list of Black owned businesses is far from comprehensive, so do check out what Black entrepreneurs are doing in your town, city, or local area too.

1. 54 Thrones

Growing up in Austin, Texas, Christina Tegbe grew up using natural products such as shea butter and coconut oil in her beauty routines, coming to see these ingredients as the raw secrets of African beauty.

Tegbe went on to earn advanced degrees in business administration and healthcare, eventually working as a consultant. But her passion for natural beauty was always there, and in 2015 she quit her job and embarked on a year-long tour to Ghana, Nigeria, and Morocco before founding her business, 54 Thrones (the name is in homage to the 54 countries of Africa.) Tegbe now works with women in those countries who handcraft the ingredients used in 54 Thrones’ products.

54 Thrones is a black owned skincare and beauty business dedicated to embracing all-natural and African-grown ingredients. Just some of those ingredients include Kenyan hibiscus, Moroccan rose, Egyptian lavender, Ugandan vanilla, and South African palmarosa. Take the quick quiz on the website to find the perfect product for you. You’ll be in good company – in 2020, Oprah Winfrey named 54 Thrones’ Beauty Butter as one of her favorite products of the year. 

2. BLK & Bold

BLK & Bold is a specialty tea and coffee company jointly founded by best friends Pernell Cezar and Rod Johnson that focuses not only on providing high quality beverages but also on having a positive social impact. The founders both grew up in Gary, Indiana and have been friends since childhood. After many hours of conversations over coffee, they had what they describe as an “aha!” moment. Pernell bought a tabletop coffee roaster, Rod began teaching himself coding to build the website, and BLK & Bold was born.

BLK & Bold aims to support youth in need across the United States. 5% of profits are donated to organizations designed to give children the confidence and guidance they need to grow, succeed, and thrive. You can read more about their current non-profit partners on the website.

3. Pyer Moss

Kerby Jean-Raymond founded his clothing line, Pyer Moss, in 2013 and has released numerous creative and boundary-breaking collections in that time. Pyer Moss is a fashion label known for its powerful storytelling through clothing and, with a focus on social issues, Jean-Raymond uses fashion as a medium to provoke thought and inspire change. Jean-Raymond describes the company as both an “art project” and a “timely social experiment.”

Pyer Moss initially started life as a menswear brand but has since evolved to cover womenswear as well. The pieces are sold exclusively at a number of high-end fashion boutiques worldwide so if you can get your hands on one, you’ll be sure to own something truly special and unique that no-one else has.

4. The Lip Bar

The Lip Bar CEO Melissa Butler stepped away from the corporate world to create her own beauty business because she was fed up of the “toxic, one-shade-fits-most” nature of the cosmetics industry. Her business started life in her Brooklyn kitchen, and a rejection on Shark Tank only fuelled her determination to succeed.

The Lip Bar has now grown far beyond just lipstick and sells a wide range of beauty products and cosmetics including foundations, mascaras, eyeshadows, and much more. All the products are vegan and body-friendly, and the wide range of shades means that the brand is truly inclusive to users of all races and skin colors.

The Lip Bar now has a flagship brick-and-mortar store in Detroit that includes a brow bar, learning experiences, private events, and more.

5. Partake Foods

Partake is one of the most fun and joyful brands we know. This Black-owned snack business is not only healthy, but sustainable too.

The story starts in New York City, where Vivienne, daughter of Partake founder Denise Woodard, was diagnosed with severe allergies in childhood. In response, her parents decided to develop healthy snacks that were safe for their daughter and enjoyable to eat. Woodard was so committed to this pursuit that she left her job and started her own company. Partake products can now be found in grocery stores and they are both healthy and delicious.

As a Black female business founder, Woodard is dedicated to supporting Black and female entrepreneurship and to giving women and people of color more opportunities to start their careers in the food industry.

6. Black and Mobile 

Brothers David and Aaron Cabello founded their business, Black and Mobile, in 2017 and it has been steadily growing ever since. Black and Mobile is the first Black-owned food delivery service that caters specifically to Black-owned restaurants.

When the business launched in Philadelphia in 2019, just two restaurants were signed up and the brothers delivered food all over the city on their bikes. They have since expanded into Detroit, Atlanta, Baltimore, Los Angeles, and New York City, launched an app, and generated over $1m in revenue for black owned businesses in the food and beverage industry.

7. Pattern

“I wanted to create a line of products that gave our hair the support it needed to be its true self,” says Pattern founder Tracee Ellis Ross. Pattern focuses on healthy hair and supporting people with all hair types and textures to embrace the natural beauty of their hair. Ellis Ross works with chemists and searches the globe for the perfect ingredients for her haircare products.

Pattern is also committed to social justice and making the world a better place, with 1% of every purchase being donated to one of several nonprofits supporting democracy, freedom, and human rights by empowering women and people of color.

8. Predominantly Black

Predominantly Black started life in 2019 and rose to prominence for its gorgeous candles, the first of which were cooked in founder Mya Sinquefield’s kitchen. The company prioritizes eco-friendliness and sustainability, and now offers a range of home essentials and body care products as well as the candle collection.

In the future, Predominantly Black intends to launch a non-profit organization to offer arts and science classes to children from developing neighborhoods in the Los Angeles area.

9. McBride Sisters

Robin and Andréa McBride are half-sisters who are notable for being the first sister duo to found a Black owned wine business. The sisters were separated in their youth but united later to create a new wine experience for their customers, which they’ve now been doing for more than 18 years.

McBride Sisters sells a selection of high quality wines at a range of price points, including the fantastic Black Girl Magic wine-in-a-can collection. They also run a wine club where you can enjoy quarterly shipments of carefully selected wines to help you discover new favorites.

McBride Sisters donates to the SHE CAN Fund, a non-profit dedicated to the advancement of women in male-dominated industries through scholarships, mentorship, and community initiatives.

10. Saha Self-Care

Cannabidiol, or CBD, has taken off hugely in the last few years and was legalized in the United States in 2018. Saha Self Care’s founder, Charles Smith, aims to deliver premium CBD products to customers looking to boost their overall wellness and relax amidst stresses of day-to-day life. Smith has been on this mission since he discovered the benefits of CBD back in 2019.

Saha is all about quality, and Smith comes to the table with extensive experience in working wih CPG companies of all sizes, from startups to billion-dollar brands. Saha’s CBD product line includes softgels, tinctures, skin creams, and more.

What Are Your Favorite Black-Owned Small Businesses?

Know about an amazing company we can add to our next list of Black-owned businesses? Tell us about it – we love learning about local Black-owned businesses in your area!

About the Writer

Shelley W.

Shelly is Saha's Head of the Editorial Team. In addition to personally contributing blog articles, Shelly is responsible for sourcing new writers and editing their work. Shelly is driven by her passion to educate about cannabinoid relief while finding ways to support those most impacted by the industry. Shelly has a degree in Media Communications and is currently working on a Masters in Digital Media and Integrity.

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